At ACCA 2025, HVACR professionals made it clear: AI is no longer a futuristic concept — it’s a practical tool delivering real business results.

1. Smarter Coaching with Virtual Ride-Alongs

Arnav Pawar of RILLA showed how AI platforms now analyze thousands of recorded service appointments to provide data-backed coaching. Technicians who followed the sales process 90–100% of the time had nearly double the ticket size and higher close rates. AI also detected that slower, more patient speech led to better conversions. Instead of vague advice, managers now offer specific, actionable feedback based on real interactions.

2. Search is Shifting to AI Tools

Josh Koplin of EDEN highlighted that consumers are finding contractors through ChatGPT and Perplexity — not just Google. These platforms favor transparency and verified reviews over ads and backlinks. As traditional search traffic is projected to drop 25% by 2026, contractors need to optimize for AI-driven discovery and adapt sales strategies for well-informed prospects.

3. Automating Marketing the Right Way

AJ Sonnick emphasized that AI-generated content only works when paired with smart inputs and data. He recommends tools like Hotjar to analyze website behavior and using AI to automate tasks like review responses. Quick wins like these free up time while building trust online.

The Takeaway

The HVACR industry is finally embracing AI — and the impact is measurable. Whether through better coaching, smarter customer acquisition, or time-saving automation, contractors using AI strategically are gaining a serious edge. The message from ACCA 2025: AI is essential. Start now, or fall behind.